Part 1: Fifty iterations of Paul Rand's Subway Posters Score
Tool: Adobe Illustrator
original poster
Fifty Iterations
Part 2: Bring these designs into real life object
I have created a display featuring a MetroCard machine and fifty different MetroCards, taking inspiration from the poster's original purpose of advertising the New York subway system. The front of the MetroCards in my display showcases the fifty unique designs I have created, as described earlier. Meanwhile, the back of the cards serves an advertising purpose for the 100th anniversary of Paul Rand's "Subway Posters Score" poster at MoMA, where the poster has been displayed before.
Despite the MetroCard's design remaining unchanged since its introduction in 1993, a few limited edition versions have been released in collaboration with famous artists and brands such as Dolly Parton, Barbara Kruger, and Supreme. Due to their limited availability, stories have emerged about people breaking into the machine to acquire them. My display allows audience members to interact with the machine by opening it and inserting a card, recreating the act of taking a card from the machine.
Tools: Illustrator, aluminum foil, construction paper, foam board
